The second level: ‘it’s a game.’

Yes, a multi-level, online and real world puzzle.
‘Are there clues in My Painted Elephant?’
‘My Painted Elephant has background information, it will help to read it, if you can; you can learn something about the characters and the settings.’

‘What is the first accomplishment in the real world puzzle?’
‘Learn to play and/or sing Homeless in Paridise.’